COURSE: Strategic Storytelling

Tell Strategic Stories That Get Results

This course will help you write your 1st Strategic Story in 5 steps!

Do you want to stand out? Make your important message unforgettable? Be more engaging, authentic, and influential when you present? It all starts by telling strategic stories!

Through 5 individual trainings, I’ll share with you the method I designed over 10 years of business storytelling, so that you can start getting the result you want.


FIRST: Join the course.
This is a 5 step storytelling masterclass. As you complete each step, the next step will be unlocked.

SECOND: Set aside daily time.
Head to your inbox or this portal each day for a new mini training. You’ll want to set aside 15-20 minutes to complete the day’s training. I’ll give you pep talks too!

THIRD: Listen to the trainings.
Make the most of this masterclass by completing the worksheet that goes along with each of the 5 days.

Strategic Storytelling is Communicating with Intention

Three things people often tell me about the challenge of selling themselves/their message/their service:

1) I can feel them tuning me out
2) I get nervous and ramble
3) I hate being salesy

It doesn’t have to be this way! Not only is your message important — you’re the perfect person to tell them about it. 

Because before they listen to what you say, they listen to who you are. The most important data point in your whole message is you, and the most influential argument you can make is to share why you care about the work you do.
So let’s revolutionize the way we sell ourselves, our message, and our services to others. Let’s write and tell Strategic Stories. 


Colin truly hears and sees the people he works with. He helps you to show up powerfully on stage and open doors for more speaking opportunities. Colin reminds me that people need to hear my unique voice, and helps me remove the barriers in my way. I always leave our conversations feeling more confident in my abilities and more empowered to share my message.

Cordelia Gaffar
Author and Founder, Replenish Me

Colin’s approach to coaching, like his own speaking, is powerful because of its emphasis on authenticity. He promotes no formula. He has no “shtick.” He focuses instead on discerning, drawing out, and fully developing a client’s voice and message so that it can be heard. It is what makes Colin a terrific resource for seasoned speakers and for those terrified of an audience.

Tiff Bluemle
Executive Director, Change the Story & Vermont Works for Women

I got further on my speech in one conversation with Colin than I’ve gotten in the last 6 months. Colin’s feedback has been invaluable. He helped me sit in the audience and understand what I would want to learn from me.

Greg Kettner
Team Culture Expert, Greg Kettner Speaks

I speak a lot for events within my industry, but I stepped out of my comfort zone and accepted a speaking gig for a female entrepreneur group. They asked me to come in and speak as an expert on social media storytelling. I was so nervous--but I'm proud to say I knocked it out of the park and got incredible feedback! It was mainly thanks to Colin's tips, especially the tip to describe "a scene rather than a movie.” It translated SO well--I built my entire talk around that concept! I wouldn't have had these tools, or felt as equipped as I did, without Colin's guidance! And bonus win--they've already talked about bringing me back on for future topics!

Claire Flores
Network Marketer and Team Leader

If you had told me 7 years ago that speaking and presenting would be a regular part of my business, I would have said you're crazy. Except that I'm married to Colin. He took me from panic attacks to confidence in a few months time. I never thought I'd get over the butterflies, or know how to shape my message in an impactful way, but here I am getting hired to speak! When he says he can help, he really means it.

Lindsey Lathrop
Negotiation & Self-Promotion Coach

Colin's energy and humor are contagious and one can easily see why he is so in demand as a speaking coach!

Colin was an energetic and altogether encouraging speaker. His inclusion of the two case study speakers was a very generous gesture that also helped demonstrate Colin’s storytelling techniques.

Phenomenal session. Content was specific, clear and concise. Tangible, applicable steps. Awesome case studies. Colin was a superb speaker and I love that his content is so easily to apply.

Classy Collaborative 2020
Various Attendees of "Nail Your Organization's Story"

About Your Coach

Featured everywhere from NPR to Moth Radio Hour and Reader’s Digest, Colin Ryan is a nationally in-demand, award-winning speaker, author, and educator with the background of a professional comedian and storyteller. To date Colin has spoken to over 500,000 students and adults across North America, and was named one of the top 10 college presenters in the U.S.

Colin is the author of “A Comedic Guide to Money,” a practical gateway guide to personal finance and our relationship to money, and “Unforgettable” a guide to making your next presentation one your audience can’t stop thinking about.

Colin is a speakers’ mentor, dedicated to helping talented experts become unforgettable ambassadors, finding their voice and sharing their message.

Colin grew up in California, then New York, and now lives in Burlington, Vermont with his wife Lindsey Lathrop and his puppy Remy.

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